Business: Fillo’s Americas Made
Location: Geneva, IL
Sector: Consumer Packaged Goods
Type of Investment: Convertible Note
Year of Investment: 2021
Fillo’s Website: https://cocinadefillo.kitchen
Founded in 2016, FILLO’S is a line of non-GMO beans and grains flavored with real sofrito—the bold cooking base common to most Latin American cuisine. “We started this business with the belief that the best health outcomes can be found in the most traditional of recipes. To us, tradition is nutrition.” Caballero said. FILLO’S is currently available in ten varieties, led by best sellers, Cuban Black Beans and Peruvian Lentils. The pouches are shelf stable, ready-to-eat, and clean label—ideal for those looking for a bold, traditional offering in a convenient format.
The category-leading line of sofrito bean and grain pouches is already available nationwide in over 3,300 points of distribution. “Working closely with our distribution partners KeHE and UNFI, we plan to build upon our national retail footprint.” FILLO’S has been available in Whole Foods, Publix, The Fresh Market, and Sprouts supermarkets, among many other national and regional retailers for several years.